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In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, ...

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients ...

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own ...

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and ...

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a ...

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a ...

Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back ...

Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such as ChatGPT, are increasingly being used by medical professionals ...

When you’re marketing, it’s important to have a target audience. This is true for inbound marketing, content marketing–or basically any other kind of marketing. You need to know who you’re marketing to in order for any ...

Over 77% of patients will search for reviews before ever making an appointment with a healthcare provider. This reflects a reality of modern medicine: patients have a lot of choices. Which means marketing is an essential ...

How many stars does your medical practice have? Three? Four? Maybe your rating is all the way up to five stars. The answer could have profound implications for the success of your healthcare business. That’s because ...