THE BENEFITS OF HIRING AN AGENCY FOR YOUR MARKETING NEEDS

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Marketing is essential, especially in today’s healthcare and medical ecosystems. If people don’t hear about your practice, clinic, or organization, your ability to reach patients and improve lives is significantly abbreviated. When organizations get serious about improving their outreach and marketing presence, they usually choose one of two options: the direct hire of a marketing manager or signing on with a marketing agency.

It is a mistake to assume that these two options are essentially equal. The reality is that hiring an agency for your marketing needs will lead to more significant and long-lasting benefits. Let us explain why. The reality is that hiring an agency for your marketing needs will lead to significant and long-lasting benefits.

Our team at PatientX has immense experience in working with a wide variety of healthcare and medical clients. We can help you determine the best way forward in an ever changing healthcare climate.

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HEALTHCARE MARKETING:AGENCY VS. IN-HOUSE

What Does In-House Marketing Look Like?

You would probably start by hiring a marketing manager.
Your marketing manager would help you make all of those decisions.
Because the marketing takes place in-house, your marketing team would report directly to you or another supervisor. Likewise, all marketing expenses would be the responsibility of your organization, including payroll and benefits for the marketing team.

ON AVERAGE, IT
TAKES 49 DAYS
FOR HEALTHCARE
ORGANIZATIONS
TO HIRE IN-HOUSE
TALENT.
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IN AN AGENCY, DEVELOPEMENT AND DECISIONS ON YOUR MARKETING STRATEGIES WILL BE INFORMED BY MULTIPLE LAYERS OF EXPERTS.

WHAT DOES MARKETING WITH AN AGENCY LOOK LIKE?

If you decide instead to let a marketing agency do the work for you, you will sign with a marketing firm of your choosing, such as PatientX. The firm will then make many of the same decisions that your marketing manager would have been tasked with, but with a team of informed marketing expert opinions.

Content strategy will be guided by a content expert. Your website will be built by developers who specialize in the latest technologies. Your branding will be crafted by dedicated graphic designers with highly skilled eyes for detail. Your main point of contact will be with an account executive or a project manager (or both).

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THE BENEFITS OF CHOOSING AN AGENCY

Building an in-house team with the necessary knowledge and skill to drive your marketing strategy is a herculean undertaking. Any expansion of your team is going to be inherently complicated and painstaking--you want to make sure you expand in the right way--in a way designed to help you continue to grow.

Signing with a marketing agency, however, is relatively easy. As the client, you have significant influence over the bidding process and can select the agency you feel can best materialize your marketing goals. Once an agency is selected, you’ll begin to see fast and significant benefits for your organization.

56% OF MEDIUM SIZED COMPANIES WILL OUTSOURCE WORK TO MARKETING FIRMS.
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BY HIRING AN AGENCY, HEALTHCARE ORGANIZATIONS CAN SAVE OVER $500,000/YEAR ON AVERAGE.

BENEFITS INCLUDE:

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IT’S EASY TO SCALE UP:

As your organization succeeds, you’ll want to invest more in your marketing. An agency makes it easy to scale up your efforts. Need to make a bigger splash? A good agency will be able to quickly move people where they’re needed–and they’ll be ready to jump in from the word go. An in-house employee only has so many hours in the day, but an agency’s time on your account can quickly be ramped up.

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Get Up-To-Date Marketing Strategies:

An in-house marketer is going to be so focused on keeping your operation up and running that there won’t be much time for anything else. A marketing agency, on the other hand, can keep its employees up to date on the latest marketing strategies and trends. An agency will be able to keep your marketing fresh and relevant.

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Get An Outside Perspective:

It’s not your job to view your healthcare or medical organization objectively. But a marketing agency can take an outside perspective and explore the best ways to help your message resonate with audiences. That can be a challenge to do from within your own business’s walls.

FOR HIGH DEMAND POSITIONS, HIRING CAN TAKE UP TO 9 MONTHS

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BY HIRING AN AGENCY, HEALTHCARE ORGANIZATIONS CAN SAVE OVER 18% IN THE NEXT YEAR.

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You get access to cutting edge tools and technologies:

A marketing agency, on the other hand, already has access to the latest tech, you’ll have to pay for it. But a marketing agency already has that access to technology, tools, and methods. Digital ads are over 20 times more effective than their analog counterparts, so having access to the tools that make digital advertising a success is essential.

Most importantly, an agency will bring immediate Return on investment improvements to your medical company. Today’s patients are more discerning than ever. They aren’t likely to be won over by shallow overtures. A marketing agency will know how to connect with modern patients in a way that will boost your profile, your reputation, and your return on investment.

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WHAT AN AGENCY BRINGS TO THE TABLE?

An agency will leverage your experience by providing a dedicated team of specialists amplifying your healthcare companies benefits.

For example:

  • An experienced web developer will be able to build your website the right way the first time, ensuring that your site loads quickly and functions properly.
  • A dedicated content strategist will ensure that blogs, videos, social media posts, and all the content you create is purposeful and profitable.
  • Project managers will keep all aspects of the team running smoothly, overseeing the day to day operations of your marketing plan so that you will focus on running your practice, clinic, or organization.

An agency is going to offer a wealth of specialist knowledge, all of which will be leveraged to help drive your marketing strategy.

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COST BENEFITS OF
CHOOSING AN AGENCY

You might be worried about the cost of signing with an agency. The reality is that hiring an entire in-house marketing team- or even a single in house marketing manager will prove much more expensive overall.

The reality is that hiring an entire in-house marketing team- or even a single in house marketing manager will prove much more expensive overall.

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Consequently, selecting an agency could save you around $52,000 a year in payroll. Additionally, some of the cost benefits of choosing an agency include:

  • You only make one hire: A marketing agency will have access to its own copywriters, graphic designers, web developers and more. This means you won’t have to hire each of those (rather expensive) experts yourself, saving you even more money!
  • You aren’t on the hook for benefits: If you manage a clinic or healthcare organization, you know that salaries are just the beginning. Benefits such as health insurance and vacation time will also eat into your budget–so hiring a marketing manager could cost upwards of $100,000, plus benefits.

Studies suggest that signing with an agency could save healthcare organizations roughly $400,000 a year after accounting for these added expenses.

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AN AGENCY POSITIONS YOU FOR GROWTH

If you want more patients walking through your doors, an increase in engagement with your marketing tactics while lowering your budgets and an increase in your ROI, then it is time to look into how a marketing agency like PatientX can boost your growth!
An agency positions you for growth--enabling you to invest more of your time and money into growing your businesses. If you’re a medical company or healthcare organization, signing with an agency can save you money and give you peace of mind all at the sametime

p 6053716848 + patientXagency.com

LET PATIENTX SHOW YOU HOW A MARKETING AGENCY CAN BE A POWERFUL TOOL & HELP YOUR HEALTHCARE COMPANY GROW.

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