- Audit your existing site
- Identify and include commonly searched keywords
- Set up 301 redirects from your old site to your new site
- Consider URL structure and include keywords
- Audit your Backlinks and remove shady backlinks
- Use responsive design
- Unblock search engines so they can crawl your site
- Add analytics to track your new site
- Remember to think like a human when it comes to SEO
Search Engine Optimization RECOMMENDATIONS
The healthcare industry is complicated enough without having to worry about online SEO for your website.
Measure your SEO results
Once you implement the plan, measure your results. Planning your medical website SEO strategy and determining the goals you want to meet through that strategy gives you a clear vision of what is working and what isn’t. Then you can adjust the plan accordingly.
Remember, with no SEO plan for your new medical website you are shooting in the dark. How will you ever know if you are successful?
Make the SEO plan, measure your results, and adjust accordingly!
About the Author:
Michael is the CEO of PatientX, a fast-growing healthcare marketing and branding firm. PatientX strategically develops digital innovations and strategic ideas to encourage patients to view their healthcare providers with a fresh, forward-thinking perspective, and, thus, to nurture better relationships between patient and provider. In his role as CEO, Michael takes great pleasure in helping healthcare providers and healthcare B2B clients with the unique challenges they face. With over 15 years in his field, Michael is no stranger to the challenges one faces in marketing and branding, and he is able to draw from his deep well of experience to deliver optimal strategies and solutions.