Marketing

At first glance, the numbers look encouraging. Your ads are getting impressions. Clicks are coming in. Spend is steady. But when you look at what actually matters, new patient inquiries, scheduled visits, meaningful leads, it becomes clear that digital ads aren’t converting the way they should. For many healthcare teams, this is where frustration sets […]

A quiet shift is happening in how patients search for care. You can feel it before you can fully explain it. Traffic appears to be fine, but inquiries are down. Rankings fluctuate without a clear pattern. And when you search your own clinic, Google gives you an AI-generated answer instead of a familiar list of […]

How to Ask for Patient Reviews Without Sounding Pushy (And Stay HIPAA Safe)You provide excellent care. Patients are grateful. Some even say, “This was the best visit I’ve ever had.” But when you check your reviews on Google, Healthgrades, or Facebook, there’s not much to show for it. You’re not alone. Many healthcare teams know […]

In today’s digital-first world, your website is often the first interaction patients have with your practice. A well-optimized website doesn’t just provide information; it actively converts visitors into patients. Studies show that 77% of patients search online before booking a healthcare appointment, and nearly 60% of users abandon a website if it takes more than […]

Optimizing your healthcare-related YouTube channel is essential—especially as video becomes a key tool for patient education and digital engagement. With YouTube now a leading source for health-related content, healthcare providers, institutions, and professionals must ensure their channels are not only informative but also discoverable and trustworthy. From optimizing titles and thumbnails to staying compliant with […]

As social media keeps growing, ambulatory surgery centers (ASCs) are seeing increased engagement. Patients are turning to platforms like Twitter, Instagram, and Facebook to share their experiences and provide insights for others considering same-day procedures. This has given rise to a variety of hashtags specific to ASCs, helping to create a community and promote engagement.  […]

A few years ago, I walked into a leadership meeting to present quarterly performance for one of our facilities. I had the deck. I had the data. I had the wins. Website traffic was up 38%. We had more 5-star Google reviews than ever. Social media engagement was through the roof. Referrals were moving in […]

Your website is live and you’ve invested in content, maybe even some ads. But search rankings are slipping, and patient inquiries are down. If you’ve been asking, “Why is my website not showing on Google?” You’re not alone. At PatientX, we’ve seen it often: well-meaning clinics lose search visibility because of SEO issues that go […]

Social media is constantly evolving. Which means that the ways in which users interact with posts and content will change continually. To be successful, marketers need to stay aware of new and emerging trends across the social media landscape. This is especially true for healthcare marketers, as healthcare brands face unique challenges and restrictions when […]

How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system.  What is a third party payer system? Well, in practical terms, it […]

In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social […]

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming.  But with the right strategy and a thoughtful approach, social media […]

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. […]

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]

Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back and wait for something good to happen. That’s because healthcare companies themselves play a significant role in attracting new […]

Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such as ChatGPT, are increasingly being used by medical professionals in the areas of patient care, administrative tasks, and medical research. What is Artificial Intelligence? It’s likely that artificial […]

Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or in anticipation of a visit to their healthcare provider. Facing such situations could serve as a chance to reassess your […]

When you’re marketing, it’s important to have a target audience. This is true for inbound marketing, content marketing–or basically any other kind of marketing. You need to know who you’re marketing to in order for any particular strategy or asset to be successful.  So, who is that target audience? Well, your first instinct might be […]

Modern patients like to shop around. For Ambulatory Surgery Centers (ASC), this might feel like an intimidating new development. But the reality is that healthcare more broadly has been trending in a retail direction for many years. Which means strategies for success in growing an ASC must now include a more holistic approach to marketing. […]

You can’t market healthcare the same way you market Oreo’s.  Healthcare is a unique field. On the one hand, everything is consumer and patient driven. That’s probably why 89% of patients will perform a Google search for their symptoms before even thinking about contacting their provider. On the other hand, medical care is often compulsory–or, […]

Facebook has become an essential tool for healthcare businesses. That’s good news and bad news. Facebook is an incredibly effective marketing platform that is, in theory, accessible to a wide variety of businesses. But it’s also a notoriously confusing platform that’s challenging to use. That’s why we’ve created this handy guide designed to answer your […]

How many stars does your medical practice have? Three? Four? Maybe your rating is all the way up to five stars. The answer could have profound implications for the success of your healthcare business. That’s because 57% of online users won’t even consider visiting a business that has less than a four-star rating. That represents […]

In some ways, orchestrating a sound social media strategy is like running the rapids with a kayak: you need to respond to small scale changes in direction with one eye on the big turns downstream. This is especially true for healthcare marketers, who must balance growing patient expectations against ethical obligations and privacy considerations. That […]

Your business is ready for a big healthcare marketing push. But that’s when you need to be careful and thoughtfully consider your options. Because for most healthcare organizations, new marketing efforts force a decision: should you invest in new employees and build an internal team or partner with an experienced marketing agency to achieve results? […]

It is undeniable that COVID-19 has severely impacted our nation and at an alarming pace.  Some may even argue that the fear of COVID-19 affecting our nation is worse than the virus itself. Whether that is true or not, every industry in America has been impacted by COVID-19 – primarily in a negative way – […]

In the world of healthcare, there are many important aspects to consider, such as following regulations, hiring staff, negotiating contractual issues, handling high costs of operations, and billing effectively. However, there is another aspect of the utmost importance that is connected to every part of your business: patient experience. Patient experience is at the core […]

In past years and decades, business was viewed as a ruthless, fierce world where you had to squash your enemies and conquer your clients. That isn’t the case anymore. A more gentle, friendly approach is key in business. As a result of the information age, clients have higher expectations. If they are unhappy with your […]

We have all heard the phrase “Content is King”. If you are creating valuable, original content, stop reading right now and give yourself a high-five. Go ahead. I’ll wait. Now, what are you doing with this content you are spending time and money creating? In the healthcare world, it is important to get published in […]

According to Wikipedia, there are over 200 major, active social media networks. So, what ones should you be on? How many should you be on? What the heck is Snapchat?!? You know there are a lot of people on Facebook. LinkedIn is where the professional people hang out, right? Instagram is kinda fun and the […]

As we write this post, Facebook has 1.9 Billion Monthly Active Users. According to Pew Research, 86% of Americans are internet users, and 79% of them are on Facebook. Facebook has been proven to be a cost-effective medium to reach current and potential patients and customers. Here are some best practices you can use to […]

Search Engine Optimization (SEO) is one of the first things that should come to mind for medical marketing professionals when it comes to your medical website.  Every day you are subject to SEO through ads and articles that dominate every page you view online. Marketing groups might promise you SEO for $99 dollars, 1st-page rankings, and sometimes […]

Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize patients’ experiences and track response to services in real-time. What is Sentiment Marketing? Sentiment marketing begins when you start addressing the comments […]

Improving the patient experience is an ongoing challenge for most hospital or ambulatory surgical center (ASC) administrators, but a necessary one. A federal government survey ties faster hospital payments to higher patient satisfaction scores, which makes a good experience essential for effective revenue cycle management and improved reputation and ratings. Here’s how sentiment marketing can […]

E-mail campaigns absolutely fascinate us at PatientX. They are a personal way to approach your patients. E-mail campaigns are a way to educate them using your expertise. It demonstrates what makes your practice the best without saying it. E-mail campaigns can be overwhelming and intimidating if you haven’t decided how you want to approach your […]

PatientX offers a strategy to readers of Becker’s Hospital Review on how to use social media in the event of a medical crisis. Social media is a great way to inform patients especially in a time of crisis. It is important that we learn from cases like the U.S. Ebola virus outbreak to prepare healthcare […]

PatientX regularly works with medical professionals on ways to engage patients through social media and recently contributed an article, ‘5 Key Tactics to Help Engage Your Patients with Social Media’  that can be found in the December issue of Midwest Medical Edition. Social media is becoming a cornerstone of communication for patient engagement. Practitioners open […]

The question rarely changes. How can I get more patients through the doors of my practice?  Today consumers are using a multitude of platforms to connect with businesses and to connect with each other. In an age when the majority of the population is using social media, has a smartphone, and has an e-mail account, […]