Unless you have been on a soul cleansing, media free retreat (looking at you, Jared Leto) you are aware that we are living in strange and uncertain times.
You might be tired of hearing about how COVID-19 is changing the digital marketing landscape. But that doesn’t mean that you can just give up during this challenging time.
Staying agile and learning new skills, along with taking advantage of new resources will not only help ensure that you and your business are providing what your users need, but could even position your site to come out of this disorienting time stronger than before.
We find the world around us is changing dramatically day by day, and we want to share some resources we have found relevant and helpful right now. Below are some links to content to help you thrive while working remotely and trying to move your business forward.
Resource Links
Many of us see difficult situations and think: How Can I help? The bad news is that some folks seek to profit off our good natures by less-than-ethical means. To help defend yourself against scams, you may want to check out this very informative article.
Of special interest to those in the medical field is this resource from Google:
Healthcare providers like doctors, therapists, and other medical practitioners can use Google My Business to claim and manage their practice’s info. GMB offers the option to add details about services like telemedicine and personalize your Business Profiles on Google Search and Maps.
From a verified GMB account, owners and administrators of practices can engage with and update current patients, and attract potential new patients.
Get started with Google My Business for healthcare providers
AppSumo is doing something interesting: We’re Giving $1M in Software to Businesses Impacted by Coronavirus.
The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19): https://www.sba.gov/disaster-assistance/coronavirus-covid-19
Meliopayments.com : Pay any invoice with a bank transfer or debit card for FREE, or use your credit card to defer payment and earn rewards (2.9% fee).
Xfinity WiFi Free For Everyone: Xfinity WiFi hotspots located in businesses and outdoor locations across the country will be available to anyone who needs them for free – including non-Xfinity Internet subscribers. For a map of Xfinity WiFi hotspots, visit www.xfinity.com/wifi. Once at a hotspot, consumers should select the “xfinitywifi” network name in the list of available hotspots and then launch a browser.
This one is less “business” and more “personal”, but since we’re working from home … the importance of both in balance is paramount. Very interesting article, worth your time: The Restorative Power of Ritual
Last but not least we hope you and your families are staying safe, and keeping up the courage we all need to get through this. It won’t last forever, we just need to keep moving. We can do it!
Learn more about steps your facility can take to develop a successful public relations strategy in the midst of the COVID-19 crisis.
POSTED ON:
April 17, 2020
By
George Featherstone |
Marketing, Misc
Tags:
About the Author:
George Featherstone is the Director of Digital Strategies at PatientX Agency. He's been a fearless front-end developer, technical SEO consultant, and always a digital marketer. He’s a creative problem solver that can code WordPress themes from scratch, code Shopify themes, as well as work in Hubspot template code, always with technical SEO best practices. He also runs PPC campaigns, and optimizes customer engagement through pop ups and slide outs and email flows. As a well-rounded technical marketer, George’s passion for SEO and love of front end code make him a great member of the team, and his constant search for optimal solutions drives everyone at PatientX to do push the boundaries of what's possible. With over ten years of experience in his field, George has made a successful career as a self-taught man. He taught himself everything he knows with the help of classes offered by Google, Microsoft, Hubspot, SEMrush, Udemy (with certifications from all the above) and the vast repository of knowledge available on YouTube, and years of hands-on real world experience. George has worked with national and international brands, and some of the brands and projects he has worked on have been featured in Forbes, GQ, and Good Morning America. His experience has included managing hundreds of thousands of dollars in PPC campaigns, to ranking numerous sites for countless top ten search terms in Google.