HIPAA

Patients form opinions about your clinic long before they schedule an appointment. Long before a phone call or appointment request, patients are scanning ads, skimming social posts, clicking through search results, and landing on your website. In those moments, a clinic’s first impression is formed. That impression can build confidence. Or it can quietly introduce […]

How to Ask for Patient Reviews Without Sounding Pushy (And Stay HIPAA Safe)You provide excellent care. Patients are grateful. Some even say, “This was the best visit I’ve ever had.” But when you check your reviews on Google, Healthgrades, or Facebook, there’s not much to show for it. You’re not alone. Many healthcare teams know […]

The vast majority of hospital websites collect information. This might be happening even if you aren’t aware of it. As a result, ensuring your website complies with HIPAA regulations is critical. Even unintended data breaches can have serious consequences, both for your patients and your reputation.  Securing your website and protecting sensitive patient data does […]

In 2023, the FTC fined Better Help and GoodRx for failing to protect patients’ private health information under HIPAA rules. Regulators also notified 130 or so hospital systems that healthcare entities were responsible for safeguarding PHI–even on services like Google Analytics. This represents a significant update in the way that HIPAA is enforced. For healthcare […]