leadership
Michael Winkleman
CEO & FounderMichael is the CEO and Founder of PatientX, a fast-growing healthcare marketing and branding firm. PatientX strategically develops digital innovations and strategic ideas to encourage patients to view their healthcare providers with a fresh, forward-thinking perspective, and, thus, to nurture better relationships between patient and provider.
In his role as CEO, Michael takes great pleasure in helping healthcare providers and healthcare business-to-business clients with the unique challenges they face. With nearly 20 years in his field, Michael is no stranger to the challenges one faces in marketing and branding, and he is able to draw from his deep well of experience to deliver optimal strategies and solutions for clients.
Like any great leader, Michael is backed up by an exceptional team who are experienced in healthcare, public relations, marketing, design, and digital development.
Michael regularly speaks at conferences, sharing PatientX’s marketing knowledge and providing valuable insights into current marketing trends. He has shared his experience at numerous conferences, such as The College of Radiology, College of Anesthesiology, IMP Leadership Conference, South Dakota Association of Hospitals Organization, Physician Hospitals of America, and Great Plains Quality Innovation Network, just to name a few. His work has been published in several books, online publications, and in more than 25 different industry magazines, such as Becker’s Healthcare Review, Midwest Med, Med News and Avera Cancer Magazine.
Michael is HWCP, CHSP, and PPEC certified, and his background includes a variety of video, documentary, and photography work in multiple surgery rooms and medical facilities across the U.S. His “fly on the wall” experience has given him an inside view into the struggles both patients and providers face when dealing with medical issues and care.
When he isn’t working, Michael enjoys being a family man. He loves taking his kids fishing on the weekends and enjoys traveling with his wife. Michael’s other passions are hot sauces and barbecue sauces, rock climbing, and hiking.
"Embracing the power of data and AI in healthcare marketing isn't just an opportunity; it's the cornerstone of a transformative era. By harnessing these technologies, facilities can not only advance their marketing strategies but also redefine the very essence of care. The growth potential is boundless, as we pave the way for smarter decisions, personalized patient experiences, and a future where health and innovation converge, shaping a world where every interaction is not just a touchpoint but a breakthrough."
Blogs by Michael
How ASCs Can Maximize Their Reach Using Hashtags
As social media keeps growing, ambulatory surgery centers (ASCs) are seeing increased engagement. Patients are turning to platforms like Twitter, Instagram, and Facebook to share their experiences and provide insights for others considering same-day procedures. ...
Michael Winkleman
CEO & Founder
From Metrics to Momentum: Turning Marketing Results into Business Growth
A few years ago, I walked into a leadership meeting to present quarterly performance for one of our facilities. I had the deck. I had the data. I had the wins. Website traffic was up ...
Michael Winkleman
CEO & Founder
Social Media Strategies for Healthcare Facilities
Building Trust and Engagement As the CEO of PatientX, I understand the ever-growing importance of digital communication in healthcare. Social media offers a powerful platform for healthcare facilities to connect with patients, build trust, and ...
Michael Winkleman
CEO & Founder
AI and Automation: Revolutionizing Patient Acquisition and the Future of Healthcare
Healthcare is undergoing a digital revolution, transforming the patient journey from first contact to follow-up care. As providers look to the future, artificial intelligence (AI), chatbots, and digital assistants are not just novel technologies. They ...
Michael Winkleman
CEO & Founder
5 Key Strategies to Drive Patient Acquisition Growth
Patient acquisition is crucial for the growth and sustainability of any healthcare organization. Here are five key strategies that could drive this growth: By strategically implementing these techniques, healthcare organizations can significantly increase their patient ...
Michael Winkleman
CEO & Founder
Why Good Marketing Doesn’t Always Lead to New Patients
You’re getting clicks. Your ad budget is solid. Your website looks great. So why aren’t patients reaching out? We talk to healthcare teams every week who are frustrated by this exact situation. They’re not struggling ...
Michael Winkleman
CEO & Founder
Do You Have a Beautiful Website That’s Costing You Patients? Here’s How to Fix It
Your site looks great. Sleek design, professional branding, and even a few compliments from colleagues. But here’s the tough truth: If patients aren’t calling, booking, or submitting forms, your “nice” website isn’t doing its job. ...
Michael Winkleman
CEO & Founder
The New Patient Journey: How To Attract Patients Before They Need You
A few weeks ago, a friend told me about his chronic knee pain and his decision to book an appointment finally. “I kept seeing the same clinic pop up online, in articles, and on social ...
Michael Winkleman
CEO & Founder
ASCs and Nondiscriminatory Compliance
“Your Ambulatory Surgery Center could be under fire.” A new era of healthcare compliance has arrived, and the stakes for ASCs have never been higher. The Department of Health and Human Services has issued a ...
Michael Winkleman
CEO & Founder
Join Our Team!
Are you looking for a place to grow in healthcare marketing – to challenge your mindset, enhance your skillsets, improve patient experience, and have fun doing it? At PatientX, we encompass the values of heart, innovation, and transparency – we do this by challenging the norm, getting better every day, supporting our clients in their efforts to enhance the patient experience, and having FUN while the work gets done! Interested in learning more?