leadership

Michael Winkleman

CEO & Founder

Michael is the CEO and Founder of PatientX, a fast-growing healthcare marketing and branding firm. PatientX strategically develops digital innovations and strategic ideas to encourage patients to view their healthcare providers with a fresh, forward-thinking perspective, and, thus, to nurture better relationships between patient and provider.

In his role as CEO, Michael takes great pleasure in helping healthcare providers and healthcare business-to-business clients with the unique challenges they face. With nearly 20  years in his field, Michael is no stranger to the challenges one faces in marketing and branding, and he is able to draw from his deep well of experience to deliver optimal strategies and solutions for clients.

Like any great leader, Michael is backed up by an exceptional team who are experienced in healthcare, public relations, marketing, design, and digital development.

Michael regularly speaks at conferences, sharing PatientX’s marketing knowledge and providing valuable insights into current marketing trends. He has shared his experience at numerous conferences, such as The College of Radiology, College of Anesthesiology, IMP Leadership Conference, South Dakota Association of Hospitals Organization, Physician Hospitals of America, and Great Plains Quality Innovation Network, just to name a few.  His work has been published in several books, online publications, and in more than 25 different industry magazines, such as Becker’s Healthcare Review, Midwest Med, Med News and Avera Cancer Magazine.

Michael is HWCP, CHSP, and PPEC certified, and his background includes a variety of video, documentary, and photography work in multiple surgery rooms and medical facilities across the U.S. His “fly on the wall” experience has given him an inside view into the struggles both patients and providers face when dealing with medical issues and care.

When he isn’t working, Michael enjoys being a family man. He loves taking his kids fishing on the weekends and enjoys traveling with his wife. Michael’s other passions are hot sauces and barbecue sauces, rock climbing, and hiking.

"Embracing the power of data and AI in healthcare marketing isn't just an opportunity; it's the cornerstone of a transformative era. By harnessing these technologies, facilities can not only advance their marketing strategies but also redefine the very essence of care. The growth potential is boundless, as we pave the way for smarter decisions, personalized patient experiences, and a future where health and innovation converge, shaping a world where every interaction is not just a touchpoint but a breakthrough."

Blogs by Michael

Unlocking the Potential of Voice Keyword Search in Healthcare Marketing
Leadership
June 12, 2024

Unlocking the Potential of Voice Keyword Search in Healthcare Marketing

Welcome to the world of voice keyword search, where technology meets convenience! As a leading healthcare marketing agency, PatientX Agency is always at the forefront of innovative strategies to help healthcare providers and B2B healthcare-related ...

Michael Winkleman

CEO & Founder
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Top Five Things That Still Need a Human Touch in an AI World
Leadership
November 10, 2023

Top Five Things That Still Need a Human Touch in an AI World

Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support ...

Michael Winkleman

CEO & Founder
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Hashtags for ASCs
Leadership
August 28, 2023

Hashtags for ASCs

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet ...

Michael Winkleman

CEO & Founder
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How to Get Started with Healthcare Social Media Marketing
Leadership
August 14, 2023

How to Get Started with Healthcare Social Media Marketing

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its ...

Michael Winkleman

CEO & Founder
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Marketing to Support Increased Revenue for ASCs
Leadership
July 28, 2023

Marketing to Support Increased Revenue for ASCs

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, ...

Michael Winkleman

CEO & Founder
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How to Improve the Digital Patient Experience
Leadership
May 30, 2023

How to Improve the Digital Patient Experience

Most physicians, providers, and practice managers are already aware of the patient experience as a concept. Distinct and different from patient satisfaction, the patient experience is a measure of how patients feel about every aspect ...

Michael Winkleman

CEO & Founder
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How Can Social Media Make Patients Happier?
Leadership
May 11, 2023

How Can Social Media Make Patients Happier?

As of 2021, 82% of Americans actively use some form of social media, and it is rapidly changing the healthcare industry as we know it by accelerating the shift to consumer-driven care. As a result, ...

Michael Winkleman

CEO & Founder
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A Beginner’s Guide to Improving Patient Experience
Leadership
May 8, 2023

A Beginner’s Guide to Improving Patient Experience

The patient experience is hindered by four common complaints, but it can be better. ...

Michael Winkleman

CEO & Founder
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Hubspot for Healthcare Marketing
Leadership
May 2, 2023

Hubspot for Healthcare Marketing

Over 77% of patients will search for reviews before ever making an appointment with a healthcare provider. This reflects a reality of modern medicine: patients have a lot of choices. Which means marketing is an ...

Michael Winkleman

CEO & Founder
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How to Use Your Facebook Business Page and Run Successful Facebook Ads
Leadership
November 14, 2022

How to Use Your Facebook Business Page and Run Successful Facebook Ads

Facebook has become an essential tool for healthcare businesses. That’s good news and bad news. Facebook is an incredibly effective marketing platform that is, in theory, accessible to a wide variety of businesses. But it’s ...

Michael Winkleman

CEO & Founder
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How Defensive Medicine Increases the Cost of Healthcare
Leadership
December 6, 2017

How Defensive Medicine Increases the Cost of Healthcare

Studies have shown that up to 92% of physicians will sometimes use a treatment strategy called “defensive medicine.” The idea is that, in order to protect themselves from a possible malpractice lawsuit, a physician will ...

Michael Winkleman

CEO & Founder
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Failing to Plan Your Medical Website SEO is Planning to Fail
Leadership
June 1, 2017

Failing to Plan Your Medical Website SEO is Planning to Fail

Search Engine Optimization (SEO) is one of the first things that should come to mind for medical marketing professionals when it comes to your medical website.  Every day you are subject to SEO through ads and ...

Michael Winkleman

CEO & Founder
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Wants Versus Needs for Medical Website Design
Leadership
May 24, 2017

Wants Versus Needs for Medical Website Design

Designing your medical website is about much more than design, or in simple terms, how pleasing your site is to look at.  Sure, you might be “redesigning” your site, but web design is a broad term ...

Michael Winkleman

CEO & Founder
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Use Sentiment Marketing to Improve Patient Experience
Leadership
April 25, 2017

Use Sentiment Marketing to Improve Patient Experience

Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize patients’ experiences ...

Michael Winkleman

CEO & Founder
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Why Sentiment Analysis Should Be Part of Your Marketing Strategy
Leadership
April 21, 2017

Why Sentiment Analysis Should Be Part of Your Marketing Strategy

Improving the patient experience is an ongoing challenge for most hospital or ambulatory surgical center (ASC) administrators, but a necessary one. A federal government survey ties faster hospital payments to higher patient satisfaction scores, which ...

Michael Winkleman

CEO & Founder
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The Power of E-mail Campaigns
Leadership
July 14, 2016

The Power of E-mail Campaigns

E-mail campaigns absolutely fascinate us at PatientX. They are a personal way to approach your patients. E-mail campaigns are a way to educate them using your expertise. It demonstrates what makes your practice the best ...

Michael Winkleman

CEO & Founder
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Patient Engagement Top Priority For Healthcare
Leadership
July 10, 2016

Patient Engagement Top Priority For Healthcare

With the implementation of the Affordable Care Act (ACA), many things have changed in the healthcare industry, including marketing to patients. The idea of engaging patients is still a new concept but is vital for ...

Michael Winkleman

CEO & Founder
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Protecting Your Web Collateral
Leadership
July 8, 2016

Protecting Your Web Collateral

For many web professionals, the biggest fear is the disappearance of a website, or a hacker has just taken your site captive. Our team at PatientX is advocating that whether you are a small business ...

Michael Winkleman

CEO & Founder
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Medical Marketing Strategy Article Published
Leadership
June 1, 2016

Medical Marketing Strategy Article Published

The question rarely changes. How can I get more patients through the doors of my practice?  Today consumers are using a multitude of platforms to connect with businesses and to connect with each other. In ...

Michael Winkleman

CEO & Founder
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Join Our Team!

Are you looking for a place to grow in healthcare marketing – to challenge your mindset, enhance your skillsets, improve patient experience, and have fun doing it? At PatientX, we encompass the values of heart, innovation, and transparency – we do this by challenging the norm, getting better every day, supporting our clients in their efforts to enhance the patient experience, and having FUN while the work gets done! Interested in learning more?