CMO

There’s a season in every clinic when the numbers don’t tell the whole story. You feel it first, the rhythm shifts. Ads still spend. Posts are still published. Emails are still being sent. But the week has an echo in it. Calendars look busy and somehow not better. Your team is hustling; the growth just […]

A few years ago, I walked into a leadership meeting to present quarterly performance for one of our facilities. I had the deck. I had the data. I had the wins. Website traffic was up 38%. We had more 5-star Google reviews than ever. Social media engagement was through the roof. Referrals were moving in […]

In today’s patient driven, hyper-competitive healthcare landscape, a great marketing strategy is critical to success. The problem is that many small and medium sized firms don’t have the resources to invest in a full time Chief Marketing Officer or marketing leader. That can lead to lackluster strategy, inefficient execution, and stagnant results. In recent years, […]