Healthcare

You are posting on Facebook. Maybe someone on your team updates Instagram or shares a graphic once in a while. But when you check your insights, the numbers are flat. No comments. No clicks. No new patient calls. You are not alone. Most healthcare clinics are using social media, but very few are seeing meaningful […]

Effective marketing communication is just as vital as clear communication during surgery. Focus on the following key tactics to develop marketing success in your facility and improve the way you communicate your brand to your patients: Leverage these strategies to gain a competitive edge in the market. That’s smart marketing! Last updated on 5/9/25

Patients form opinions about your clinic long before they schedule an appointment. Long before a phone call or appointment request, patients are scanning ads, skimming social posts, clicking through search results, and landing on your website. In those moments, a clinic’s first impression is formed. That impression can build confidence. Or it can quietly introduce […]

At PatientX, we believe in the power of storytelling. In healthcare, nothing resonates more deeply than a patient’s own words, shared authentically. Patient testimonials, whether written or recorded, are not just nice additions to your marketing. They are essential tools that build trust, influence decisions, and attract new patients. Emotional Impact That Brochures Can’t Deliver […]

A quiet shift is happening in how patients search for care. You can feel it before you can fully explain it. Traffic appears to be fine, but inquiries are down. Rankings fluctuate without a clear pattern. And when you search your own clinic, Google gives you an AI-generated answer instead of a familiar list of […]

How to Ask for Patient Reviews Without Sounding Pushy (And Stay HIPAA Safe)You provide excellent care. Patients are grateful. Some even say, “This was the best visit I’ve ever had.” But when you check your reviews on Google, Healthgrades, or Facebook, there’s not much to show for it. You’re not alone. Many healthcare teams know […]

Optimizing your healthcare-related YouTube channel is essential—especially as video becomes a key tool for patient education and digital engagement. With YouTube now a leading source for health-related content, healthcare providers, institutions, and professionals must ensure their channels are not only informative but also discoverable and trustworthy. From optimizing titles and thumbnails to staying compliant with […]

As social media keeps growing, ambulatory surgery centers (ASCs) are seeing increased engagement. Patients are turning to platforms like Twitter, Instagram, and Facebook to share their experiences and provide insights for others considering same-day procedures. This has given rise to a variety of hashtags specific to ASCs, helping to create a community and promote engagement.  […]

A few years ago, I walked into a leadership meeting to present quarterly performance for one of our facilities. I had the deck. I had the data. I had the wins. Website traffic was up 38%. We had more 5-star Google reviews than ever. Social media engagement was through the roof. Referrals were moving in […]

Building Trust and Engagement As the CEO of PatientX, I understand the ever-growing importance of digital communication in healthcare. Social media offers a powerful platform for healthcare facilities to connect with patients, build trust, and achieve key results. But with so much competition and regulations, how can you make your healthcare facility stand out in […]

You’re getting clicks. Your ad budget is solid. Your website looks great. So why aren’t patients reaching out? We talk to healthcare teams every week who are frustrated by this exact situation. They’re not struggling with visibility. They are struggling with conversion. You might be investing in digital strategies like paid ads, social media, and […]

Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic is that colon cancer can often be successfully treated–but early detection is key to a good prognosis. That’s why Colon […]

In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]

Healthcare related queries account for over 7% of organic searches on Google, accounting for over 1 billion searches a day. This means that the modern patient journey no longer begins in your waiting room–it begins on your website.  Today’s patients demand a smooth and seamless website experience across devices and platforms–from iPhones to desktops. So […]

In so many ways, 2020 has profoundly transformed how patients view and interact with healthcare. Perhaps most noticeably, COVID-19 has made patients more aware of public health and disease mitigation policies. Unfortunately, layers of misinformation and a growing mistrust of institutions undercuts the sense of shared knowledge and wisdom that we might otherwise expect. In […]

Billing and pricing are important aspects of the patient experience, and making pricing transparent for patients is something healthcare providers are doing to create better experiences. While wait times and quality of care often receive more focus for offering a better patient experience, the finances of care are equally important for patients. Imagine you needed […]

Healthcare is constantly evolving, and ASCs might be the next step in that evolution.