Our Blog

In 2025, PatientX built a coloring book. Not as a portfolio piece. Not as a campaign. As a donation. Copies of Commander Cosmo and the Mission to Save the Moon were distributed to children spending time in hospitals across the United States, Guatemala, Colombia, and Ukraine. Over 1,000 books. Four countries. Kids who had no idea what PatientX was. That project just received an Aster Award for healthcare marketing excellence. What the Aster Awards Recognize The Aster Awards have been honoring excellence in healthcare marketing and advertising for more than a quarter-century. Entries are evaluated by a panel of marketing and creative professionals on creativity, message effectiveness, design, production quality, and strategic execution. The competition is selective.  Ours placed in...

CONNECT: The Patient's Voice examines patient and provider interviews spanning a decade to explore how healthcare organizations can improve care. A patient once told Michael Winkleman, “I don’t remember what the doctor prescribed. I remember that she sat down, looked me in the eye, and made me feel like I wasn’t alone.” That sentence — and hundreds like it — became the foundation of a new book that’s challenging healthcare organizations to rethink what patients actually need. CONNECT: The Patient’s Voice — Listening, Leading, and Transforming Care is a book built from more than a decade of firsthand patient and provider interviews conducted by Winkleman, CEO and Founder of PatientX. It’s not a textbook. It’s not a policy manual. It documents what patients...

I've walked through a lot of practices over the years. Talked to a lot of physicians, administrators, front desk staff. And I keep hearing the same thing. "We deliver great care. I don't understand why patients aren't coming back." Here's the hard truth: great care and a great experience are not the same thing. And patients can tell the difference — even when you can't. That gap is costing practices more than they realize. How Is Patient Trust Built in Healthcare? Not through outcomes alone. Through moments. Every interaction a patient has with your practice — the phone call to schedule, the check-in process, the time spent waiting, the conversation with your provider, the follow-up after — all of it...