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The vast majority of hospital websites collect information. This might be happening even if you aren’t aware of it. As a result, ensuring your website complies with HIPAA regulations is critical. Even unintended data breaches can have serious consequences, both for your patients and your reputation.  Securing your website and protecting sensitive patient data does […]

Welcome to the world of voice keyword search, where technology meets convenience! As a leading healthcare marketing agency, PatientX Agency is always at the forefront of innovative strategies to help healthcare providers and B2B healthcare-related businesses attract and nurture patients. Today, we dive into the fascinating realm of voice keyword search and how it can […]

In 2023, the FTC fined Better Help and GoodRx for failing to protect patients’ private health information under HIPAA rules. Regulators also notified 130 or so hospital systems that healthcare entities were responsible for safeguarding PHI–even on services like Google Analytics. This represents a significant update in the way that HIPAA is enforced. For healthcare […]

Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic is that colon cancer can often be successfully treated–but early detection is key to a good prognosis. That’s why Colon […]

Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support for patients in the form of highly useful AI chatbots. Learn more about the human touch needed in healthcare marketing […]

How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system.  What is a third party payer system? Well, in practical terms, it […]

In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social […]

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming.  But with the right strategy and a thoughtful approach, social media […]

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. […]

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]