leadership

ASCs and Nondiscriminatory Compliance

“Your Ambulatory Surgery Center could be under fire.” A new era of healthcare compliance has arrived, and the stakes for ASCs have never been higher. The Department of Health and Human Services has issued a ...

Is Your Hospital Website HIPAA Compliant?

The vast majority of hospital websites collect information. This might be happening even if you aren’t aware of it. As a result, ensuring your website complies with HIPAA regulations is critical. Even unintended data breaches ...

Unlocking the Potential of Voice Keyword Search in Healthcare Marketing

Welcome to the world of voice keyword search, where technology meets convenience! As a leading healthcare marketing agency, PatientX Agency is always at the forefront of innovative strategies to help healthcare providers and B2B healthcare-related ...

What You Need to Know About Analytics and HIPAA

In 2023, the FTC fined Better Help and GoodRx for failing to protect patients’ private health information under HIPAA rules. Regulators also notified 130 or so hospital systems that healthcare entities were responsible for safeguarding ...

Get the Message Out During Colon Cancer Awareness Month

Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic ...

Top Five Things That Still Need a Human Touch in an AI World

Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support ...

How the Third Party Payer System Increases the Cost of Healthcare

How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under ...

The Vital Role of Healthcare Marketing in Today’s Complex Environment

In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. ...

Hashtags for ASCs

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet ...

How to Get Started with Healthcare Social Media Marketing

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its ...

Marketing to Support Increased Revenue for ASCs

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, ...

How Healthcare Leaders Drive Culture and Employee Recruitment

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is ...

Struggling to Retain Talented Healthcare Workers?

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been ...

Tips to Motivate People to Enter The Healthcare Field

Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit ...

The Role of AI in Healthcare

Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such as ChatGPT, are increasingly being used by medical ...

The Role of Social Networks in Patient Engagement

Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or ...

How to Improve the Digital Patient Experience

Most physicians, providers, and practice managers are already aware of the patient experience as a concept. Distinct and different from patient satisfaction, the patient experience is a measure of how patients feel about every aspect ...

The Value of Personas

When you’re marketing, it’s important to have a target audience. This is true for inbound marketing, content marketing–or basically any other kind of marketing. You need to know who you’re marketing to in order for ...

The Dangers of Marketing in Silos

5 Ways to get your Marketing Team to Work Together   Great healthcare marketing is a team effort. Every individual brings their unique talents and abilities to bear on a challenge. And with all that ...

How Can Social Media Make Patients Happier?

As of 2021, 82% of Americans actively use some form of social media, and it is rapidly changing the healthcare industry as we know it by accelerating the shift to consumer-driven care. As a result, ...

A Beginner’s Guide to Improving Patient Experience

The patient experience is hindered by four common complaints, but it can be better. ...

The Critical Importance of Brand Guidelines

Everything your healthcare brand does sends a message. From the shape of your logo to the color of your waiting room walls to the font choice on a press release–it’s all communicating what you care ...

Hubspot for Healthcare Marketing

Over 77% of patients will search for reviews before ever making an appointment with a healthcare provider. This reflects a reality of modern medicine: patients have a lot of choices. Which means marketing is an ...

Marketing an ASC

Modern patients like to shop around. For Ambulatory Surgery Centers (ASC), this might feel like an intimidating new development. But the reality is that healthcare more broadly has been trending in a retail direction for ...

What We Can Learn from the Circus

One of our favorite marketing lessons comes from the circus–or, more accurately, a quote about the circus. In his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The ...

Healthcare Marketing Tactics That Work

You can’t market healthcare the same way you market Oreo’s.  Healthcare is a unique field. On the one hand, everything is consumer and patient driven. That’s probably why 89% of patients will perform a Google ...

How to Use Your Facebook Business Page and Run Successful Facebook Ads

Facebook has become an essential tool for healthcare businesses. That’s good news and bad news. Facebook is an incredibly effective marketing platform that is, in theory, accessible to a wide variety of businesses. But it’s ...

5 Ways to Optimize Your Website for Lead Generation

Whether you’re an ambulatory surgery center or a single physician practice, optimizing your website to generate and nurture leads means you’re more likely to welcome new patients.  You’re probably familiar with the notion of optimization ...

The Importance of Online Reputation

How many stars does your medical practice have? Three? Four? Maybe your rating is all the way up to five stars. The answer could have profound implications for the success of your healthcare business. That’s ...

SEO During This Time

Whether you’re looking for a place to eat, trying to remember the lyrics to a song, or researching medical facilities in your area, your destination is probably the same: Google. That’s why organic search rankings ...

What Your Patients Want to See on Your Medical Website

Healthcare related queries account for over 7% of organic searches on Google, accounting for over 1 billion searches a day. This means that the modern patient journey no longer begins in your waiting room–it begins ...

What Every Healthcare Marketer Needs to Know About 2021 Social Media Trends

In some ways, orchestrating a sound social media strategy is like running the rapids with a kayak: you need to respond to small scale changes in direction with one eye on the big turns downstream. ...

Agency vs Employee: How to Choose the Right Healthcare Marketing Approach

Your business is ready for a big healthcare marketing push. But that’s when you need to be careful and thoughtfully consider your options. Because for most healthcare organizations, new marketing efforts force a decision: should ...

Why Does My Business Website Need to be ADA Compliant?

You want your online presence to be as welcoming and accessible as possible. But if your website isn’t ADA compliant, you may be throwing up unintended roadblocks for users with disabilities. For example, if an ...

What Patients Are Looking for in 2021

In so many ways, 2020 has profoundly transformed how patients view and interact with healthcare. Perhaps most noticeably, COVID-19 has made patients more aware of public health and disease mitigation policies. Unfortunately, layers of misinformation ...

The Importance of Patient Experience

Patient experience has become a buzzword, and in that regard, the concept is all too easy to ignore. But the trendiness of the term belies just how essential the concept of patient experience has become ...

How Brands are Positioning Their Messages During COVID-19

The marketing industry has seen its share of disruptions over time due to events like natural disasters or financial recessions, but many of these events haven’t had such large global impact as the coronavirus. FACTORS ...

Overcoming Patient Fear and Its Effect on Communication

It is undeniable that COVID-19 has severely impacted our nation and at an alarming pace.  Some may even argue that the fear of COVID-19 affecting our nation is worse than the virus itself. Whether that ...

Resources to help Get Through COVID-19

Unless you have been on a soul cleansing, media free retreat (looking at you, Jared Leto) you are aware that we are living in strange and uncertain times. You might be tired of hearing about ...

The PatientX Team, Now More Than Six Feet Apart

One of the many great reasons to have a career at PatientX is that we have always allowed our staff members to work from whatever location best suits their mood and makes them most productive. ...

The Transparent Advantage of Price Transparency

Billing and pricing are important aspects of the patient experience, and making pricing transparent for patients is something healthcare providers are doing to create better experiences. While wait times and quality of care often receive ...

How to Market the Growth of ASCs

Healthcare is constantly evolving, and ASCs might be the next step in that evolution. ...

Inbound Marketing and Its Measurable Effectiveness

Inbound is a marketing philosophy and strategy that is all about organically establishing relationships with potential clients or customers through sharing your expertise. Through the steps of attracting, engaging, and delighting, inbound marketing seeks to ...

Making Patients Your Greatest Brand Ambassadors

In the world of healthcare, there are many important aspects to consider, such as following regulations, hiring staff, negotiating contractual issues, handling high costs of operations, and billing effectively. However, there is another aspect of ...

Inbound Marketing: A Friendlier Approach to Business

In past years and decades, business was viewed as a ruthless, fierce world where you had to squash your enemies and conquer your clients. That isn’t the case anymore. A more gentle, friendly approach is ...

Where CAHPS Surveys Fall Short

Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys are an effective tool to measure and address patient satisfaction. Even though they offer healthcare providers with insight into what they’re doing well and what needs ...

How the Third Party Payer System Increases the Cost of Healthcare

How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under ...

Pharmaceutical Companies and the Cost of Healthcare

In part 4 of our 5-part series where we explore what influences and drives up healthcare costs, we’ll dive into the pharmaceutical industry. If you haven’t yet, take a look at the previous two posts ...

How Defensive Medicine Increases the Cost of Healthcare

Studies have shown that up to 92% of physicians will sometimes use a treatment strategy called “defensive medicine.” The idea is that, in order to protect themselves from a possible malpractice lawsuit, a physician will ...

A Trick to Avoid Negative Duplicate Content Issues

We have all heard the phrase “Content is King”. If you are creating valuable, original content, stop reading right now and give yourself a high-five. Go ahead. I’ll wait. Now, what are you doing with ...

How to Choose Social Media Networks for Your Healthcare Facility

According to Wikipedia, there are over 200 major, active social media networks. So, what ones should you be on? How many should you be on? What the heck is Snapchat?!? You know there are a ...

PatientX Brand Evolution Brings Focus to the Healthcare Industry

Roughly a decade ago, a company called 724 Factory was born, serving as a production company for other agencies as well as providing design and web development to a growing list of clients. As 724 ...

Facebook Ads Best Practices

As we write this post, Facebook has 1.9 Billion Monthly Active Users. According to Pew Research, 86% of Americans are internet users, and 79% of them are on Facebook. Facebook has been proven to be ...

Failing to Plan Your Medical Website SEO is Planning to Fail

Search Engine Optimization (SEO) is one of the first things that should come to mind for medical marketing professionals when it comes to your medical website.  Every day you are subject to SEO through ads and ...

Wants Versus Needs for Medical Website Design

Designing your medical website is about much more than design, or in simple terms, how pleasing your site is to look at.  Sure, you might be “redesigning” your site, but web design is a broad term ...

Use Sentiment Marketing to Improve Patient Experience

Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize patients’ experiences ...

Why Sentiment Analysis Should Be Part of Your Marketing Strategy

Improving the patient experience is an ongoing challenge for most hospital or ambulatory surgical center (ASC) administrators, but a necessary one. A federal government survey ties faster hospital payments to higher patient satisfaction scores, which ...

Patient Experience vs Patient Satisfaction. What’s the Difference?

When was the last time you visited a healthcare provider and you were really impressed with all the elements of your visit? If the staff was friendly, the office was clean, and you were seen ...

How Healthcare Facilities Can Increase Patient Satisfaction

Improving patient satisfaction scores, such as CAHPS, is key for driving reimbursements and practice reputation. Doctors’ offices, hospitals, and other healthcare facilities with high patient satisfaction see a correlation with high CAHPS scores and redeem many ...

The Power of E-mail Campaigns

E-mail campaigns absolutely fascinate us at PatientX. They are a personal way to approach your patients. E-mail campaigns are a way to educate them using your expertise. It demonstrates what makes your practice the best ...

Protecting Your Web Collateral

For many web professionals, the biggest fear is the disappearance of a website, or a hacker has just taken your site captive. Our team at PatientX is advocating that whether you are a small business ...

How To Use Social Media Strategy In A Crisis

PatientX offers a strategy to readers of Becker’s Hospital Review on how to use social media in the event of a medical crisis. Social media is a great way to inform patients especially in a ...

What Are CAHPS Surveys?

About 6 weeks after a trip to your doctor’s office, a specialist appointment, or an unfortunate trip to the ER you receive a survey in the mail asking questions about how your service was, both ...

How Medical Professionals Engage Patients With Social Media

PatientX regularly works with medical professionals on ways to engage patients through social media and recently contributed an article, ‘5 Key Tactics to Help Engage Your Patients with Social Media‘  that can be found in ...

Medical Marketing Strategy Article Published

The question rarely changes. How can I get more patients through the doors of my practice?  Today consumers are using a multitude of platforms to connect with businesses and to connect with each other. In ...