With the implementation of the Affordable Care Act (ACA), many things have changed in the healthcare industry, including marketing to patients. The idea of engaging patients is still a new concept but is vital for healthcare facilities to have a competitive presence. Michael Winkleman, CEO at PatientX (formerly 724) and Jeff Nasers contribute their expertise to the Midwest Medical Edition on the importance of bridging the gap between patients and healthcare facilities.
In the article PatientX addresses:
- Concerns of effectively engaging patients
- Use of technology to strengthen the connection with patients
- How patients are taking their healthcare into their own hands
To read the full article, click here
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