Inbound Marketing and Its Measurable Effectiveness

Inbound is a marketing philosophy and strategy that is all about organically establishing relationships with potential clients or customers through sharing your expertise. Through the steps of attracting, engaging, and delighting, inbound marketing seeks to engage and create clients. At PatientX, we utilize the inbound philosophy in the work we do for all of our clients, and we have seen positive results for each of them, as inbound marketing produces results that have measurable effectiveness.

Inbound marketing is effective across a variety of industries, but, as we have seen, since our clients are in healthcare, it has been proven highly successful for the healthcare industry. The healthcare industry benefits from inbound marketing by using the unique insight and expertise of care providers to attract potential patients. Through implementing inbound marketing strategies, healthcare providers are able to convert potential patients into patients, simply by promoting their knowledge through various resources such as blogs. This is part of the process of organically developing relationships with potential patients, which greatly enhances the patient experience and is more likely to convert them into patients.

 

Inbound Marketing is Best Suited for Healthcare

  • Inbound marketing depends on sharing expertise and knowledge
  • Care providers are experts in medicine and are a readily available source for inbound content
  • The healthcare industry is best suited for inbound because of its amount of helpful information that can be used to attract patients

 

While the philosophy of inbound is good for the healthcare industry because of its patient-centric ideals when it comes to marketing, the brass tacks and numbers of inbound reveal its effectiveness. Those who use inbound marketing end up saving money on generating and converting leads into customers or–for the healthcare industry–patients. On average, it costs 61% less to generate a lead through inbound, compared to other marketing approaches, such as outbound marketing. When relying heavily on inbound marketing, business, including those in the healthcare industry, save more than $14 on each new customer or patient. Those savings can increase, as inbound marketing strategies are implemented across a longer period of time. After 5 months of regular inbound marketing, the average cost of a lead plummets by 80%. In addition to costs of leads, though, inbound marketing is more cost-effective, as strategical content for inbound costs 62% less than traditional marketing methods, while also yielding 54% more leads.

 

Inbound Marketing is More Cost-Effective

  • On average, it costs 61% less to generate a lead through inbound, compared to other marketing approaches
  • When relying heavily on inbound marketing, business, including those in the healthcare industry, save more than $14 on each new customer or patient
  • After 5 months of regular inbound marketing, the average cost of a lead plummets by 80%

 

Inbound vs Traditional Marketing

SEE WHY INBOUND IS A MORE EFFECTIVE FORM OF MARKETING FOR THE HEALTHCARE INDUSTRY

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The effectiveness of inbound marketing is measurable, as its methods produce more lead generation than traditional marketing while also saving money by being more cost-effective. Inbound marketing is a better way to attract potential customers or patients across a variety of industries. The healthcare industry can greatly benefit from inbound marketing because of the readily available expertise and knowledge from care providers that can be shared through inbound methods to attract new clients.

 

 

Summary

Inbound is a marketing philosophy and strategy that is all about organically establishing relationships to attract new clients or patients. It is an effective form of marketing that has proven to be successful across a variety of industries, including healthcare. The healthcare industry can greatly benefit from inbound marketing because inbound is dependent on information sharing to attract patients. Due to the healthcare industry’s availability of expertise and knowledge, it can produce helpful, informative resources that can be best put to use through inbound’s strategies. Inbound marketing’s cost-effectiveness and ability to attract patients through the sharing of information and expertise is best suited for the healthcare industry.

POSTED ON: May 14, 2019
By PatientX Agency | Misc
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PatientX is a healthcare marketing company that specializes in helping care providers create better patient experiences. While placing an emphasis on the patient experience, PatientX works with members of the healthcare industry to achieve higher standards of patient care and satisfaction, and helping them achieve their goals of growth and success.