Branding

Everything your healthcare brand does sends a message. From the shape of your logo to the color of your waiting room walls to the font choice on a press release–it’s all communicating what you care about, what your priorities are, and how you want patients to feel about your brand. That can feel…overwhelming. It’s hard […]

One of our favorite marketing lessons comes from the circus–or, more accurately, a quote about the circus. In his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, marketing expert Allen Dib devised a clever way to talk about all of the different disciplines within the field […]

How many stars does your medical practice have? Three? Four? Maybe your rating is all the way up to five stars. The answer could have profound implications for the success of your healthcare business. That’s because 57% of online users won’t even consider visiting a business that has less than a four-star rating. That represents […]

In some ways, orchestrating a sound social media strategy is like running the rapids with a kayak: you need to respond to small scale changes in direction with one eye on the big turns downstream. This is especially true for healthcare marketers, who must balance growing patient expectations against ethical obligations and privacy considerations. That […]

In so many ways, 2020 has profoundly transformed how patients view and interact with healthcare. Perhaps most noticeably, COVID-19 has made patients more aware of public health and disease mitigation policies. Unfortunately, layers of misinformation and a growing mistrust of institutions undercuts the sense of shared knowledge and wisdom that we might otherwise expect. In […]

The marketing industry has seen its share of disruptions over time due to events like natural disasters or financial recessions, but many of these events haven’t had such large global impact as the coronavirus. FACTORS AFFECTING MARKETING DECISIONS So, what makes this pandemic so much more of a challenge for healthcare facilities trying to still […]

In the world of healthcare, there are many important aspects to consider, such as following regulations, hiring staff, negotiating contractual issues, handling high costs of operations, and billing effectively. However, there is another aspect of the utmost importance that is connected to every part of your business: patient experience. Patient experience is at the core […]