HubSpot

When you’re marketing, it’s important to have a target audience. This is true for inbound marketing, content marketing–or basically any other kind of marketing. You need to know who you’re marketing to in order for any particular strategy or asset to be successful.  So, who is that target audience? Well, your first instinct might be […]

Over 77% of patients will search for reviews before ever making an appointment with a healthcare provider. This reflects a reality of modern medicine: patients have a lot of choices. Which means marketing is an essential task for any healthcare organization–especially if you want to say hello to new patients on a regular basis. Unfortunately, […]

Before you paint a house, you probably want to make sure the structure is sound. The same principle applies to your website. True, a website redesign will provide your healthcare business with a massive boost. But you don’t have to wait for a complete overhaul to start making improvements to your lead capture program. This […]