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Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients ...

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own ...

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and ...

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a ...

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a ...

Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back ...

Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such as ChatGPT, are increasingly being used by medical professionals ...

Healthcare related queries account for over 7% of organic searches on Google, accounting for over 1 billion searches a day. This means that the modern patient journey no longer begins in your waiting room–it begins on ...

You want your online presence to be as welcoming and accessible as possible. But if your website isn’t ADA compliant, you may be throwing up unintended roadblocks for users with disabilities. For example, if an individual ...

The marketing industry has seen its share of disruptions over time due to events like natural disasters or financial recessions, but many of these events haven’t had such large global impact as the coronavirus. FACTORS AFFECTING ...

Unless you have been on a soul cleansing, media free retreat (looking at you, Jared Leto) you are aware that we are living in strange and uncertain times. You might be tired of hearing about how ...