leadership
Kimberly Winkleman
COOKimberly Winkleman is the COO of PatientX, a pioneering force in healthcare marketing and branding renowned for its innovative digital solutions and strategic initiatives aimed at enriching the patient-provider relationship. With over two decades of expertise in marketing, Kimberly has a noteworthy background in leading non-profits and steering high-stakes political campaigns, demonstrating her prowess in navigating complex landscapes with grace and efficiency.
Kimberly’s exceptional leadership qualities, coupled with her innate ability to connect with people, make her an articulate and bold force within the healthcare industry. Her extensive experience as a public speaker, having graced platforms like Fox News Channel’s The Early Show and contributing insights to esteemed publications including The New York Times and The New Yorker, underscores her ability to influence and inspire on a grand scale.
At the heart of Kimberly’s professional philosophy is a deep-seated passion for maximizing potential—whether it’s elevating the performance of Ambulatory Surgery Center owners, empowering Healthcare Administrators, or amplifying the efforts of Medical Marketing Managers. Her commitment to excellence is evident in her hands-on approach to leadership, guiding the PatientX team to transcend ordinary standards in service delivery and client satisfaction.
Leading with a strong emphasis on cultivating a positive culture within the team, Kimberly’s leadership ensures that every client engagement with PatientX is not just a transaction but a transformative experience. Her vision for PatientX is not just to meet client expectations but to redefine them, making every project a testament to what’s possible when passion meets purpose.
"At PatientX, we're not just about ticking boxes or meeting the basic benchmarks; we're about reimagining what's possible in healthcare marketing. It's about taking what's good and propelling it to greatness, whether that's elevating Ambulatory Surgery Centers to their peak performance, empowering healthcare leaders with transformative strategies, or amplifying the impact of marketing managers in delivering results. Our approach goes beyond conventional service delivery; it's about crafting experiences that resonate, inspire, and ultimately redefine the standards of excellence. Every interaction with our team is a step towards a future where marketing transcends traditional boundaries, and every campaign we lead is a testament to the power of passion fused with purpose."
Blogs by Kimberly
Get the Message Out During Colon Cancer Awareness Month
Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic is that colon cancer can often be successfully treated–but early detection is key to a good prognosis. That’s why Colon […]
Kimberly Winkleman
COO
The Vital Role of Healthcare Marketing in Today’s Complex Environment
In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. However, one investment remains crucial and promising: Healthcare Marketing. The temptation to cut marketing costs increases significantly when financial pressures […]
Kimberly Winkleman
COO
How Healthcare Leaders Drive Culture and Employee Recruitment
Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]
Kimberly Winkleman
COO
Struggling to Retain Talented Healthcare Workers?
It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]
Kimberly Winkleman
COO
Tips to Motivate People to Enter The Healthcare Field
Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back and wait for something good to happen. That’s because healthcare companies themselves play a significant role in attracting new […]
Kimberly Winkleman
COO
The Role of Social Networks in Patient Engagement
Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or in anticipation of a visit to their healthcare provider. Facing such situations could serve as a chance to reassess your […]
Kimberly Winkleman
COO
The Dangers of Marketing in Silos
5 Ways to get your Marketing Team to Work Together Great healthcare marketing is a team effort. Every individual brings their unique talents and abilities to bear on a challenge. And with all that combined knowledge and experience, it’s easier to reach (and expand) your goals. At the same time, healthcare marketing is complicated, […]
Kimberly Winkleman
COO
Healthcare Marketing Tactics That Work
You can’t market healthcare the same way you market Oreo’s. Healthcare is a unique field. On the one hand, everything is consumer and patient driven. That’s probably why 89% of patients will perform a Google search for their symptoms before even thinking about contacting their provider. On the other hand, medical care is often compulsory–or, […]
Kimberly Winkleman
COO
Why You Should Implement HubSpot Before a Website Redesign
Before you paint a house, you probably want to make sure the structure is sound. The same principle applies to your website. True, a website redesign will provide your healthcare business with a massive boost. But you don’t have to wait for a complete overhaul to start making improvements to your lead capture program. This […]
Kimberly Winkleman
COO
The Importance of Patient Experience
Patient experience has become a buzzword, and in that regard, the concept is all too easy to ignore. But the trendiness of the term belies just how essential the concept of patient experience has become to the success of healthcare providers across the country. One survey found that 90% of hospitals and providers believe that […]
Kimberly Winkleman
COO
Overcoming Patient Fear and Its Effect on Communication
It is undeniable that COVID-19 has severely impacted our nation and at an alarming pace. Some may even argue that the fear of COVID-19 affecting our nation is worse than the virus itself. Whether that is true or not, every industry in America has been impacted by COVID-19 – primarily in a negative way – […]
Kimberly Winkleman
COO
How To Use Social Media Strategy In A Crisis
PatientX offers a strategy to readers of Becker’s Hospital Review on how to use social media in the event of a medical crisis. Social media is a great way to inform patients especially in a time of crisis. It is important that we learn from cases like the U.S. Ebola virus outbreak to prepare healthcare […]
Kimberly Winkleman
COO
How Medical Professionals Engage Patients With Social Media
PatientX regularly works with medical professionals on ways to engage patients through social media and recently contributed an article, ‘5 Key Tactics to Help Engage Your Patients with Social Media‘ that can be found in the December issue of Midwest Medical Edition. Social media is becoming a cornerstone of communication for patient engagement. Practitioners open […]
Kimberly Winkleman
COO
Join Our Team!
Are you looking for a place to grow in healthcare marketing – to challenge your mindset, enhance your skillsets, improve patient experience, and have fun doing it? At PatientX, we encompass the values of heart, innovation, and transparency – we do this by challenging the norm, getting better every day, supporting our clients in their efforts to enhance the patient experience, and having FUN while the work gets done! Interested in learning more?