leadership
Kimberly Winkleman
COOKimberly Winkleman is the COO of PatientX, a pioneering force in healthcare marketing and branding renowned for its innovative digital solutions and strategic initiatives aimed at enriching the patient-provider relationship. With over two decades of expertise in marketing, Kimberly has a noteworthy background in leading non-profits and steering high-stakes political campaigns, demonstrating her prowess in navigating complex landscapes with grace and efficiency.
Kimberly’s exceptional leadership qualities, coupled with her innate ability to connect with people, make her an articulate and bold force within the healthcare industry. Her extensive experience as a public speaker, having graced platforms like Fox News Channel’s The Early Show and contributing insights to esteemed publications including The New York Times and The New Yorker, underscores her ability to influence and inspire on a grand scale.
At the heart of Kimberly’s professional philosophy is a deep-seated passion for maximizing potential—whether it’s elevating the performance of Ambulatory Surgery Center owners, empowering Healthcare Administrators, or amplifying the efforts of Medical Marketing Managers. Her commitment to excellence is evident in her hands-on approach to leadership, guiding the PatientX team to transcend ordinary standards in service delivery and client satisfaction.
Leading with a strong emphasis on cultivating a positive culture within the team, Kimberly’s leadership ensures that every client engagement with PatientX is not just a transaction but a transformative experience. Her vision for PatientX is not just to meet client expectations but to redefine them, making every project a testament to what’s possible when passion meets purpose.
"At PatientX, we're not just about ticking boxes or meeting the basic benchmarks; we're about reimagining what's possible in healthcare marketing. It's about taking what's good and propelling it to greatness, whether that's elevating Ambulatory Surgery Centers to their peak performance, empowering healthcare leaders with transformative strategies, or amplifying the impact of marketing managers in delivering results. Our approach goes beyond conventional service delivery; it's about crafting experiences that resonate, inspire, and ultimately redefine the standards of excellence. Every interaction with our team is a step towards a future where marketing transcends traditional boundaries, and every campaign we lead is a testament to the power of passion fused with purpose."
Blogs by Kimberly
ASCs and Nondiscriminatory Compliance
“Your Ambulatory Surgery Center could be under fire.” A new era of healthcare compliance has arrived, and the stakes for ASCs have never been higher. The Department of Health and Human Services has issued a ...
Kimberly Winkleman
COO
Is Your Hospital Website HIPAA Compliant?
The vast majority of hospital websites collect information. This might be happening even if you aren’t aware of it. As a result, ensuring your website complies with HIPAA regulations is critical. Even unintended data breaches ...
Kimberly Winkleman
COO
What You Need to Know About Analytics and HIPAA
In 2023, the FTC fined Better Help and GoodRx for failing to protect patients’ private health information under HIPAA rules. Regulators also notified 130 or so hospital systems that healthcare entities were responsible for safeguarding ...
Kimberly Winkleman
COO
Get the Message Out During Colon Cancer Awareness Month
Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic ...
Kimberly Winkleman
COO
The Vital Role of Healthcare Marketing in Today’s Complex Environment
In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. ...
Kimberly Winkleman
COO
How Healthcare Leaders Drive Culture and Employee Recruitment
Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is ...
Kimberly Winkleman
COO
Struggling to Retain Talented Healthcare Workers?
It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been ...
Kimberly Winkleman
COO
Tips to Motivate People to Enter The Healthcare Field
Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit ...
Kimberly Winkleman
COO
The Role of Social Networks in Patient Engagement
Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or ...
Kimberly Winkleman
COO
The Dangers of Marketing in Silos
5 Ways to get your Marketing Team to Work Together Great healthcare marketing is a team effort. Every individual brings their unique talents and abilities to bear on a challenge. And with all that ...
Kimberly Winkleman
COO
Healthcare Marketing Tactics That Work
You can’t market healthcare the same way you market Oreo’s. Healthcare is a unique field. On the one hand, everything is consumer and patient driven. That’s probably why 89% of patients will perform a Google ...
Kimberly Winkleman
COO
Why You Should Implement HubSpot Before a Website Redesign
Before you paint a house, you probably want to make sure the structure is sound. The same principle applies to your website. True, a website redesign will provide your healthcare business with a massive boost. ...
Kimberly Winkleman
COO
The Importance of Patient Experience
Patient experience has become a buzzword, and in that regard, the concept is all too easy to ignore. But the trendiness of the term belies just how essential the concept of patient experience has become ...
Kimberly Winkleman
COO
Overcoming Patient Fear and Its Effect on Communication
It is undeniable that COVID-19 has severely impacted our nation and at an alarming pace. Some may even argue that the fear of COVID-19 affecting our nation is worse than the virus itself. Whether that ...
Kimberly Winkleman
COO
How To Use Social Media Strategy In A Crisis
PatientX offers a strategy to readers of Becker’s Hospital Review on how to use social media in the event of a medical crisis. Social media is a great way to inform patients especially in a ...
Kimberly Winkleman
COO
How Medical Professionals Engage Patients With Social Media
PatientX regularly works with medical professionals on ways to engage patients through social media and recently contributed an article, ‘5 Key Tactics to Help Engage Your Patients with Social Media‘ that can be found in ...
Kimberly Winkleman
COO
Join Our Team!
Are you looking for a place to grow in healthcare marketing – to challenge your mindset, enhance your skillsets, improve patient experience, and have fun doing it? At PatientX, we encompass the values of heart, innovation, and transparency – we do this by challenging the norm, getting better every day, supporting our clients in their efforts to enhance the patient experience, and having FUN while the work gets done! Interested in learning more?