leadership

ASCs and Nondiscriminatory Compliance

“Your Ambulatory Surgery Center could be under fire.” A new era of healthcare compliance has arrived, and the stakes for ASCs have never been higher. The Department of Health and Human Services has issued a ...

Is Your Hospital Website HIPAA Compliant?

The vast majority of hospital websites collect information. This might be happening even if you aren’t aware of it. As a result, ensuring your website complies with HIPAA regulations is critical. Even unintended data breaches ...

Unlocking the Potential of Voice Keyword Search in Healthcare Marketing

Welcome to the world of voice keyword search, where technology meets convenience! As a leading healthcare marketing agency, PatientX Agency is always at the forefront of innovative strategies to help healthcare providers and B2B healthcare-related ...

What You Need to Know About Analytics and HIPAA

In 2023, the FTC fined Better Help and GoodRx for failing to protect patients’ private health information under HIPAA rules. Regulators also notified 130 or so hospital systems that healthcare entities were responsible for safeguarding ...

Get the Message Out During Colon Cancer Awareness Month

Over 50,000 Americans are expected to die from colorectal cancer in 2024. This makes colon cancer the third leading cause of cancer-related death in men (and fourth in women). What makes these numbers particularly tragic ...

Top Five Things That Still Need a Human Touch in an AI World

Everyone’s talking about AI–and for good reason, especially in the healthcare marketing space. These sophisticated algorithms can help you analyze vast swaths of data, free you from many mundane tasks, and even offer 24/7 support ...

The Vital Role of Healthcare Marketing in Today’s Complex Environment

In today’s complex healthcare landscape, navigating the myriad challenges is a task that requires strategic thinking, adaptability, and resilience. With pressures such as decreasing reimbursements, increasing costs, and legislative complexities, the road ahead seems daunting. ...

Hashtags for ASCs

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet ...

How to Get Started with Healthcare Social Media Marketing

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its ...

Marketing to Support Increased Revenue for ASCs

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, ...

How Healthcare Leaders Drive Culture and Employee Recruitment

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is ...

Struggling to Retain Talented Healthcare Workers?

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been ...

Tips to Motivate People to Enter The Healthcare Field

Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit ...

The Role of Social Networks in Patient Engagement

Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or ...

How to Improve the Digital Patient Experience

Most physicians, providers, and practice managers are already aware of the patient experience as a concept. Distinct and different from patient satisfaction, the patient experience is a measure of how patients feel about every aspect ...

The Dangers of Marketing in Silos

5 Ways to get your Marketing Team to Work Together   Great healthcare marketing is a team effort. Every individual brings their unique talents and abilities to bear on a challenge. And with all that ...

How Can Social Media Make Patients Happier?

As of 2021, 82% of Americans actively use some form of social media, and it is rapidly changing the healthcare industry as we know it by accelerating the shift to consumer-driven care. As a result, ...

A Beginner’s Guide to Improving Patient Experience

The patient experience is hindered by four common complaints, but it can be better. ...

Hubspot for Healthcare Marketing

Over 77% of patients will search for reviews before ever making an appointment with a healthcare provider. This reflects a reality of modern medicine: patients have a lot of choices. Which means marketing is an ...

Healthcare Marketing Tactics That Work

You can’t market healthcare the same way you market Oreo’s.  Healthcare is a unique field. On the one hand, everything is consumer and patient driven. That’s probably why 89% of patients will perform a Google ...

How to Use Your Facebook Business Page and Run Successful Facebook Ads

Facebook has become an essential tool for healthcare businesses. That’s good news and bad news. Facebook is an incredibly effective marketing platform that is, in theory, accessible to a wide variety of businesses. But it’s ...

The Importance of Patient Experience

Patient experience has become a buzzword, and in that regard, the concept is all too easy to ignore. But the trendiness of the term belies just how essential the concept of patient experience has become ...

Overcoming Patient Fear and Its Effect on Communication

It is undeniable that COVID-19 has severely impacted our nation and at an alarming pace.  Some may even argue that the fear of COVID-19 affecting our nation is worse than the virus itself. Whether that ...

How Defensive Medicine Increases the Cost of Healthcare

Studies have shown that up to 92% of physicians will sometimes use a treatment strategy called “defensive medicine.” The idea is that, in order to protect themselves from a possible malpractice lawsuit, a physician will ...

Failing to Plan Your Medical Website SEO is Planning to Fail

Search Engine Optimization (SEO) is one of the first things that should come to mind for medical marketing professionals when it comes to your medical website.  Every day you are subject to SEO through ads and ...

Wants Versus Needs for Medical Website Design

Designing your medical website is about much more than design, or in simple terms, how pleasing your site is to look at.  Sure, you might be “redesigning” your site, but web design is a broad term ...

Use Sentiment Marketing to Improve Patient Experience

Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize patients’ experiences ...

Why Sentiment Analysis Should Be Part of Your Marketing Strategy

Improving the patient experience is an ongoing challenge for most hospital or ambulatory surgical center (ASC) administrators, but a necessary one. A federal government survey ties faster hospital payments to higher patient satisfaction scores, which ...

The Power of E-mail Campaigns

E-mail campaigns absolutely fascinate us at PatientX. They are a personal way to approach your patients. E-mail campaigns are a way to educate them using your expertise. It demonstrates what makes your practice the best ...

Protecting Your Web Collateral

For many web professionals, the biggest fear is the disappearance of a website, or a hacker has just taken your site captive. Our team at PatientX is advocating that whether you are a small business ...

How To Use Social Media Strategy In A Crisis

PatientX offers a strategy to readers of Becker’s Hospital Review on how to use social media in the event of a medical crisis. Social media is a great way to inform patients especially in a ...

How Medical Professionals Engage Patients With Social Media

PatientX regularly works with medical professionals on ways to engage patients through social media and recently contributed an article, ‘5 Key Tactics to Help Engage Your Patients with Social Media‘  that can be found in ...

Medical Marketing Strategy Article Published

The question rarely changes. How can I get more patients through the doors of my practice?  Today consumers are using a multitude of platforms to connect with businesses and to connect with each other. In ...