Patient Experience

How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system.  What is a third party payer system? Well, in practical terms, it […]

Most healthcare organizations have (sometimes reluctantly) come to admit that they need a social media presence. From Ambulatory Surgery Centers to neighborhood clinics, healthcare companies know that social media posts are your chance to meet patients where they are. And that’s smart, because more and more patients are moving their healthcare searches into a social […]

Setting Up Business Pages on Facebook, Instagram, and LinkedIn Love it or hate it, social media is a critical marketing tool for doctors, clinics, and healthcare organizations. And that can be intimidating. Left to its own devices, social media can become unwieldy and overwhelming.  But with the right strategy and a thoughtful approach, social media […]

Marketing to Support Increased Revenue for ASCs The healthcare industry has endured a significant transformation over the past few years, encountering challenge after challenge. From Covid-19 to staffing shortages to supply chain issues, increased costs, and decreased reimbursements – the last few years have not been easy for most healthcare organizations, clinics, and hospital systems. […]

Today’s hiring climate can be challenging for healthcare companies. Ensuring adequate staffing has become a daily concern. As a result, many companies are instituting recruitment campaigns. At the heart of many of these campaigns is a role that is not discussed often enough: the role of healthcare leaders. After all, healthcare executive leaders play a […]

It’s one thing to hire new talent. It’s another thing to get them to stay. In the wake of Covid-19 (and the way people have reacted to healthcare professionals since), retaining top talent has been a significant challenge across the healthcare field. At the same time, retaining talented healthcare professionals within a facility is critical […]

Today’s recruitment challenges can feel profound, and long term solutions will be needed in order for staffing levels to return to more sustainable levels. But that doesn’t mean medical and healthcare organizations should simply sit back and wait for something good to happen. That’s because healthcare companies themselves play a significant role in attracting new […]

Artificial Intelligence (AI) has been making waves across various sectors, and the healthcare and medical industries are no exception. Generative AI platforms, including advanced language models such as ChatGPT, are increasingly being used by medical professionals in the areas of patient care, administrative tasks, and medical research. What is Artificial Intelligence? It’s likely that artificial […]

Have you ever encountered a patient who conducted their own research online and is now anxious about their diagnosis? These individuals, dubbed as “online diagnosers,” are reaching out to their social networks for advice or in anticipation of a visit to their healthcare provider. Facing such situations could serve as a chance to reassess your […]

Most physicians, providers, and practice managers are already aware of the patient experience as a concept. Distinct and different from patient satisfaction, the patient experience is a measure of how patients feel about every aspect of their visit, including but not limited to the patient’s perception of care.  Unfortunately, many providers forget that most patients […]

When you’re marketing, it’s important to have a target audience. This is true for inbound marketing, content marketing–or basically any other kind of marketing. You need to know who you’re marketing to in order for any particular strategy or asset to be successful.  So, who is that target audience? Well, your first instinct might be […]

5 Ways to get your Marketing Team to Work Together   Great healthcare marketing is a team effort. Every individual brings their unique talents and abilities to bear on a challenge. And with all that combined knowledge and experience, it’s easier to reach (and expand) your goals.  At the same time, healthcare marketing is complicated, […]

As of 2021, 82% of Americans actively use some form of social media, and it is rapidly changing the healthcare industry as we know it by accelerating the shift to consumer-driven care. As a result, easily accessible tools such as websites, blogs, and social media platforms (Facebook, LinkedIn, TikTok and Twitter) can all be used […]

The patient experience is hindered by four common complaints, but it can be better.

Healthcare related queries account for over 7% of organic searches on Google, accounting for over 1 billion searches a day. This means that the modern patient journey no longer begins in your waiting room–it begins on your website.  Today’s patients demand a smooth and seamless website experience across devices and platforms–from iPhones to desktops. So […]

Patient experience has become a buzzword, and in that regard, the concept is all too easy to ignore. But the trendiness of the term belies just how essential the concept of patient experience has become to the success of healthcare providers across the country. One survey found that 90% of hospitals and providers believe that […]

Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys are an effective tool to measure and address patient satisfaction. Even though they offer healthcare providers with insight into what they’re doing well and what needs improvement, CAHPS surveys fall short in a few ways. Surveys rely on patient self-reporting, which means answers are sometimes incomplete […]

How the Third Party Payer System Increases the Cost of Healthcare The American healthcare system offers some unique challenges–both for clinics and for patients. In large part, that’s because the American medical ecosystem operates under the umbrella of a third party payer system.  What is a third party payer system? Well, in practical terms, it […]

In part 4 of our 5-part series where we explore what influences and drives up healthcare costs, we’ll dive into the pharmaceutical industry. If you haven’t yet, take a look at the previous two posts in the series: “Why is Healthcare So Expensive?,” “How Administrative Costs Increase the Cost of Healthcare,” and “How Defensive Medicine Increases […]

Studies have shown that up to 92% of physicians will sometimes use a treatment strategy called “defensive medicine.” The idea is that, in order to protect themselves from a possible malpractice lawsuit, a physician will order extra tests, procedures, or medications for patients. That way, the provider will be able to show that they practiced […]

When was the last time you visited a healthcare provider and you were really impressed with all the elements of your visit? If the staff was friendly, the office was clean, and you were seen on time, you just might call yourself a satisfied patient. While your happiness is important to medical professionals, another element […]

Improving patient satisfaction scores, such as CAHPS, is key for driving reimbursements and practice reputation. Doctors’ offices, hospitals, and other healthcare facilities with high patient satisfaction see a correlation with high CAHPS scores and redeem many benefits from these rankings. High patient satisfaction scores usually result in higher reimbursement payments from CMS (the government organization that is […]

With the implementation of the Affordable Care Act (ACA), many things have changed in the healthcare industry, including marketing to patients. The idea of engaging patients is still a new concept but is vital for healthcare facilities to have a competitive presence. Michael Winkleman, CEO at PatientX (formerly 724) and Jeff Nasers contribute their expertise […]

About 6 weeks after a trip to your doctor’s office, a specialist appointment, or an unfortunate trip to the ER you receive a survey in the mail asking questions about how your service was, both from your treating physician, as well as the healthcare facility. You or a family member may fill these out, but […]